9 Online Marketing Strategies for Better Sales and Increased Brand Awareness

online marketing strategies

Before, people relied on newspapers, magazines, and radio and TV broadcast to catch up with the latest news. Now, they gather information from a wide range of sources, with the Internet topping the list. Gone are the days when people had to pause just to be updated; technological advancement has made everything fast and easy. In our generation, information is at our disposal right at our fingertips and in a matter of seconds.

As a business owner, you should take advantage of the web’s power in reaching your targeted consumers. Marketing your business through the web is a good move, and outsourcing some parts of this task to an online virtual assistant is a much better idea.

To successfully launch your product online, there should be a good integration of traditional, social, and online marketing strategies. The following are nine effective online strategies that can help increase your market value and brand awareness:

  1. Search Engine Optimization (SEO)

    Online marketing wouldn’t be useful unless you create a search-friendly website or blog promoting your products or services. This serves as a “home database” that introduces your company to both your already-established clients and your prospective customers. Build a website that is search-engine friendly by making a product-specific landing page that features photos, descriptions, and/or videos. For highly optimized search engine performance, this page should be appropriately coded for search, complete with keyword-rich copy, title tags, header texts, a unique URL, and meta information that succinctly describes your new product. Make sure this is visible and easily accessible from your home page, at least for its initial release.

  2. E-mail Marketing

    E-mail marketing is a fantastic way to provide valuable information to people with whom you’ve already built a strong business relationship. Set up an email drip campaign that sends messages on a regular schedule at timed intervals to keep your product or service at the top of your customer’s mind, and more importantly, to keep the sales funnel flowing. Consider offering a pre-order for your new product exclusive only to e-mail recipients, or give a sneak peek of the new product before it’s released to the public. This strategy nurtures your existing customer relationship and helps you continue to build the trust you’ve already earned.

  3. Online Advertising

    Tools such as Google AdWords (and other pay-per-click services) can improve brand awareness and attract parties directly to your product. Online advertising allows you to get in the front of a specific and wide audience. Advertising on most visited sites and blogs in your industry and on frequently visited sites by your target audience is also a viable option. Advertising is often the main revenue generator on these sites and blogs, so it’s a great way to begin building relationships with website editors and operators for a chance to reach the people who are most inclined to care about your product.

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  5. Social Networks

    Social media sites are good venues to inform your current customers and brand enthusiasts. But don’t just post on any of these social networks and walk away. There are many tools available to help you manage multiple social network profiles, keep the information up-to-date and continue to communicate with your connections, while providing the social proof needed for people to buy. Post valuable content and try different methods of discussing your new product such as videos, podcasts, photos and live chats.

  6. Geolocation

    If you have a physical location that your customers often visit, utilize geolocation tools like Foursquare or Gowalla so more people will know your location just in case they want to come over and see your products. By closing the gap between online marketing platforms and a physical store, you encourage sales through different channels and fully connect the buying experience. Offer special deals to your business’ prospects and promotions to your best customers; this kind of strategy goes a long way in creating a lot of buzz for your new product.

  7. Group Buying Sites

    Groupon, Living Social, Deal On, My Daily Thread and other collective buying sites continue to grow in popularity and offer the opportunity to introduce and incentivize the purchase of your product to an opt-in audience. These sites give you the ability to customize your product offer by market and expand the product’s reach beyond those who are already familiar with your company.

  8. Blogger Outreach

    Blog sites populate the web lately. Having a blog community or group for your business provides you with links that make it easier to get your product known to the public. Blogger outreach goes hand-in-hand with traditional media outreach when it comes to generating interest for a new product. Understand the blog, its audience, and content before sharing information about your product. If it makes sense, offer your product for the blogger to review.

  9. Social Media Influencers

    Take time to research the people that are the most influential social media users in your target markets. These people have a lot of viewers, listeners, or followers, so you can definitely use them to your advantage. You may not experience the benefits immediately, but creating relationships with these highly influential people can pose valuable long-term opportunities in the future.

  10. Online Retail Sites

    Of course, don’t forget to market your products through online retail sites such as Amazon, eBay and Google Product Search. This will put your product on the right shelf where people intend to go if they want to purchase similar products.

After your product has been launched in any of these marketing platforms and public relation strategies are going on, monitor your customers’ feedback. Through this you can communicate with your customers openly. They can tell you what they like and don’t like about your product. Remember, they buy your product so you have to please them.

All these tasks may seem to be too much for you to do, but don’t worry. An online virtual assistant is always ready to help your business get into the mainstream, monitor your performance, and most of all, get engaged with your customers. There are many companies that offer virtual assistant services. Start looking for yours now!